成熟穩定中求發展突破的台灣健身產業,如何搶得千億商機?
創新健身房突破傳統的經營模式,如何掌握吸粉法則?
論壇將聚焦多元商機、創新商模、客戶體驗、品牌行銷等關鍵議題,共同探討打造「未來健身房」的關鍵策略!
By analyzing the global fitness industry and its growth in the Asia-Pacific region, we aim to uncover future trends and business opportunities. Drawing insights from leading international fitness companies—ranging from innovative customer experiences to diverse applications of sports technology—we seek to inspire local businesses and operators, sparking creativity and driving a new era for Taiwan's fitness industry. Register now!Seeking global sales trends and innovative business opportunities.
上午場The morning session
健身運動產業全球潮流與趨勢Global Trends in the Fitness Industry
時段 Time 議程 Agenda 講者 Speaker
09:00-09:30 來賓報到Registration
09:30-09:35 司儀開場Opening
09:35-09:40 主辦單位致詞Opening Remarks 周秀隆 Joe Chou中華民國對外貿易發展協會副秘書長Executive Vice President, Taiwan External Trade Development Council(TAITRA)
09:40-10:15 全球潮流 Global Trends2025 運動產業的商機趨勢Club of the Future Robert SawhneyWatson Gym Equipment 亞太區執行長
10:15-10:50 亞太觀察 Region Insight健身產業的創新與佈局思維The Health, Fitness& Wellness Landscape in Asia Pacific Sean TanHealth & Fitness Association 亞太區總監
10:50-11:25 吸粉法則 Member Relationship經營策略:互動體驗與關係深化Consistency Member Retention or Relationship Building? Steven Paul WilemanFitlQ 創辦人兼執行長
11:25-12:00 歐洲觀察 Region Insight歐洲運動健身產業趨勢與市場商機Sports Market in Europe Michael Nendwich歐洲運動用品零售商聯盟(FEDAS) 執行總監
時段 Time 議程 Agenda / 講者 Speaker
09:00-09:30 來賓報到Registration
09:30-09:35 司儀開場Opening
09:35-09:40 主辦單位致詞Opening Remarks周秀隆 Joe Chou中華民國對外貿易發展協會副秘書長Executive Vice President, Taiwan External Trade Development Council(TAITRA)
09:40-10:15 全球潮流 Global Trends2025 運動產業的商機趨勢Club of the FutureRobert SawhneyWatson Gym Equipment 亞太區執行長
10:15-10:50 亞太觀察 Region Insight健身產業的創新與佈局思維The Health, Fitness& Wellness Landscape in Asia PacificSean TanHealth & Fitness Association 亞太區總監
10:50-11:25 吸粉法則 Member Relationship經營策略:互動體驗與關係深化Consistency Member Retention or Relationship Building?Steven Paul WilemanFitlQ 創辦人兼執行長
11:25-12:00 歐洲觀察 Region Insight歐洲運動健身產業趨勢與市場商機Sports Market in EuropeMichael Nendwich歐洲運動用品零售商聯盟(FEDAS) 執行總監



下午場The afternoon session
突破傳統:台灣新型態健身房經營策略Breaking Tradition: Taiwan's New Business Strategies for fitness
時段 Time 議程 Agenda 講者 Speaker
13:30-14:00 來賓報到Registration
14:00-14:30 創新策略 Innovative Strategies新型態健身房的經營布局與思維Business arrangement and Mindsets for New-Generation Gyms 宋言鏞 Max SungTrue Yoga Fitness 台灣全真概念健康事業(股)公司 執行長
14:30-15:00 營運核心 Operation Insight商業模式、管理系統與金流管理Business Models,Management Systems, and Revenue Management 陳暐翔 Jamie ChenFitbutler健身管 執行長
15:00-15:30 客戶體驗 Customer Experience打造健身房的行銷品牌與設計文化Building the Spirit of the Gym 潘儒奕 Jui PanMoreFit 摩爾菲特健康事業(股)公司 經理
15:30-16:00 實戰經驗 Practical Experience連鎖健身中心的拓展、品牌經營以及數位轉型之路Expansion of Chain Fitness Centers, Brand Management, and the Path to Digital Transformation 林宏遠 Eric LinCurves 台灣韻智(股)公司 執行長
時段 Time 議程 Agenda / 講者 Speaker
13:30-14:00 來賓報到Registration
14:00-14:30 創新策略 Innovative Strategies新型態健身房的經營布局與思維Business arrangement and Mindsets for New-Generation Gyms宋言鏞 Max SungTrue Yoga Fitness 台灣全真概念健康事業(股)公司 執行長
14:30-15:00 營運核心 Operation Insight商業模式、管理系統與金流管理Business Models,Management Systems, and Revenue Management陳暐翔 Jamie ChenFitbutler健身管 執行長
15:00-15:30 客戶體驗 Customer Experience打造健身房的行銷品牌與設計文化Building the Spirit of the Gym潘儒奕 Jui PanMoreFit 摩爾菲特健康事業(股)公司 經理
15:30-16:00 實戰經驗 Practical Experience連鎖健身中心的拓展、品牌經營以及數位轉型之路Expansion of Chain Fitness Centers, Brand Management, and the Path to Digital Transformation林宏遠 Eric LinCurves 台灣韻智(股)公司 執行長
主辦單位保留活動議程與講師調整之權利 The organizer has the right to adjust the activity agenda and lecturers.